OUR STORY
Zing didn't start with a business plan. It started on a restaurant floor — during a dinner rush, short-staffed, with a manager on the phone and a full house that had no idea how close things were to falling apart. That night proved something needed to change.
We launched with three Toronto restaurants that were willing to try something different. Instead of last-minute group chats and desperate social media posts, we built a structured process: assessed workers, transparent profiles, two-way accountability.
Then COVID hit. The 75+ restaurants we'd signed went to zero overnight. The industry we were building for nearly disappeared. We survived because a handful of loyal partners — restaurants that had seen what Zing could do — stayed with us through the worst of it.
Five years later, we've facilitated over 15,000 shifts. We've built an assessment system validated by real hospitality data, not theory. We've watched Teammates go from their first shift to full-time hires. And we've learned something that most tech companies never will: in hospitality, the person is the product.
The industry built us. We're building it back — smarter, fairer, and more connected.
15,000+
Shifts completed across the network
Since 2019
Operating in Toronto
7 years
Of real hospitality placement data
Toronto
Home base, always
What we believe
Mutual choice
Both sides get to choose. Restaurants see worker profiles before confirming. Workers see restaurant profiles before accepting. No one's forced into anything. That's how respect works.
Transparency
Your data is yours. Your ratings are visible to you. You know how you're being evaluated and what it means. No hidden algorithms, no mystery scores.
Excellence compounds
When one worker raises their standard, the bar rises for everyone. When one restaurant creates a great environment, others feel the pull to match it. Good work creates more good work.
The team
Zing's founding team comes from inside hospitality — decades of experience on restaurant floors, behind bars, and in hotel operations. We're not outsiders trying to "disrupt" your industry. We're insiders building tools we wish had existed.
Serkan
Founder & Product Lead. Former Four Seasons. 15+ years in hospitality.
Rick
Co-Founder & CTO. Building the technology that makes matching work.
The team
Developers, hospitality experts, and community builders working from Toronto.
Whether you run a kitchen or work in one, Zing is built for you.
Talk to Zing. Ask anything about our platform, our mission, or how we're changing hospitality staffing.
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